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Subjective is as much about beautiful design as it is about telling the story behind those objects.

We believe that our customers has a right to transparency, and think you should know the story, the process and the people behind every single item.


Subjective was founded with a vision about a human and sustainable brand where our resources are at our core and the products we create touches people.

Today, we consume at a pace, which our planet can't keep up with. We need to challenge ourselves, slow down and consume wiser. At subjective - we want to make that alternative available.


At Subjective, we take great pride in the people and companies we have the honor to work with.

By keeping production near, we can have a better presence in all processes. And by adjusting our quantities at manufacturing level we're saving resources, transports and unnecessary waste.